How Social Media Affects Your Business

How Social Media Affects Your Business

There's no doubt about it, social media is on the rise, and is affecting a range of companies in different ways. Social media helps companies to reach out to tons of potential new and existing customers. Check out our thoughts here. 

Pros of Social Media

  • Promote your brand to a massive audience. Ideal for new start businesses such as bars and restaurants.
  • Advertise special offers, helping to increase sales. 
  • Great way to get feedback from customers 
  • Using ads on Facebook means you are able to target your market based on age, location etc. 
  • Social media can be a great tool to drive new and existing customers to your website. 
  • If you're on social media, chances are your competitors are as well! Find out what they're doing to ensure you remain competive! 

Cons of Social Media

  • Not all feedback is positive, any negative feedback will be broadcasted and may give others a poor image of your business. 
  • Successful social media can be quite time consuming, as ideally posts need to be made several times a day to have an impact. 
  • Can be difficult to measure leads that have come via social media. 


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